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Tiger and Timberlake get green light for new sports bar in St. Andrews

Tiger Woods and Justin Timberlake have been approved for a location for their second T-Squared Social location in the “Home of Golf”.

In October, Tiger Woods and pal Justin Timberlake announced plans to bring their luxury sports bar concept, T-Squared Social, to the home of golf. They proposed taking over an old cinema building, the New Picture House on North Street, and converting it into a luxury facility with state-of-the-art golf simulators, darts, drinks and dining options, while retaining at least one cinema screen for sporting events.

However, this is not the couple's first foray into the world of sports bars. The first branch of T-Squared Social will open in Manhattan, New York in September 2023. The idea came to them one day after a round of golf in the Bahamas, where they discussed how to integrate their passions into business projects.

The plans for the project initially met with fierce resistance from the population: over 10,000 people signed a petition against the construction of an entertainment venue just 640 meters from the Old Course.

A concept of what T-Squared Social in St. Andrews could look like

Fife Council has now approved the project and granted planning permission to property company Nexus Luxury Collection, in which Woods and Timberlake are shareholders. The project is expected to create up to 45 new jobs and offer a wide range of dining and entertainment options for both locals and tourists.

Christopher Anand, CEO and Managing Partner of Nexus Luxury Collection, said: “We are committed to preserving and honoring the cinema’s historic architecture and design and continuing its tradition of showing great films.”

We have not yet proposed a timetable, but planning regulations require work to begin within three years.

About the author

Sarah Pyett is deputy digital editor of todays-golfer.com

Sarah Pyett – Deputy Digital Editor

Sarah Pyett is the deputy digital editor of todays-golfer.com. She plays with a 4 handicap and specializes in reviews of women's equipment, including drivers, irons and golf balls.

After a career in a professional golf shop and a qualification in golf club management, Sarah joined Bauer in 2014 as Web Producer for Today's Golfer. Since then, she has worked for several brands in a mix of digital marketing and paid media roles before returning to focus full-time on golf as Deputy Digital Editor in 2024.