WY candidates appeal to older voters in online videos / Public News Service

Data shows that older voters are an influential demographic in Wyoming elections, and a new video series asks candidates questions tailored specifically to this group.

The secretary of state said more than two-thirds of Wyoming voters in 2022 were over 50 years old.

Tom Lacock, deputy state director of AARP Wyoming, said issues important to the group are sometimes overlooked. The organization produces a series of short videos in which candidates ask straight-to-the-point questions about property taxes, funding for ambulance services and how the state can best help older people age in their homes and communities.

Lacock explained that the questions were designed to focus on issues that are important to older voters.

“We hope that we can make a difference to the other stuff you see online,” Lacock stressed. “And that it's less about a particular party or even a particular orientation of a party, and more about the issues.”

Lacock reported that voter turnout is increasing. As of Wednesday, AARP Wyoming's Facebook page and website featured videos from 18 elections and 44 candidates from across the state. Many Wyoming elections are decided during the primary, and Lacock noted that the group is working to release more videos before the Aug. 20 election.

Lacock noted that AARP launched the video series ahead of the 2022 election. The number of video views for this year's primary shows, he added, that voters ages 50 and older continue to pay attention.

“Over the last month, we've reached nearly 2,300,” Lacock noted. “People are taking the time to look through these to find out where the candidates stand on the issues that are important to them.”

Disclosure: AARP Wyoming donates to our fund for coverage of civic engagement, consumer issues, health issues and senior issues. If you would like to help us support news in the public interest, click here.

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