Kendrick Lamar releases music video for “Not Like Us” and takes aim at Drake

Kendrick Lamar’s victory lap continues.

The Compton rapper finally released the music video for “Not Like Us,” his now-legendary diss track about Drake, on Thursday. The video, which comes after Lamar performed the song six times in a row at his joyous “The Pop Out” concert last month, could be considered the crowning glory of Lamar's final victory over Drake in the feud between the two rappers that has dominated pop culture for much of this year.

The video contains several references to Drake and his label OVO and shows Lamar partying with West Coast hip-hop greats. It also contains several subtle and not-so-subtle references to the feud.

Directed by Lamar and Dave Free, the video features several cameos from West Coast notables, including “Not Like Us” producer Mustard, who also wears a Toronto Blue Jays cap in one of the more obvious jabs at Drake. Also featured are Tommy the Clown, Compton-born NBA star (and former Toronto Raptors player) DeMar DeRozan, and Anthony “Top Dawg” Tiffith, CEO of label Top Dog Entertainment.

The video begins with the rapper doing push-ups on concrete blocks in a room that Tommy the Clown enters. The scene is a reference to Drake's “Push Ups,” upon the release of which Drake referenced a photo of Lamar doing push-ups.

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Also featured are Lamar's partner Whitney Alford and their two children. In the Drake song “Family Matters,” Free is alleged to have fathered one of Lamar's children with Alford. In a very clear shot of Drake, Alford, Lamar and the children are seen dancing together in the video.

The video contains several visual references to owls, the bird associated with Drake's OVO label. There are shots of an owl resting on Lamar's arm, shots of an owl in a cage, as well as a scene where Lamar smashes an owl piñata while a disclaimer flickers across the screen that reads, “No OVHoes were harmed in the making of this video.” There are also several location references in the video, including Tam's Burgers and the Compton Courthouse.

The conflict between Drake and Kendrick Lamar took the world by storm in May, with each musician releasing several diss tracks against the other. Each song, like The Hollywood ReporterShaheem Reid wrote that Lamar possesses more “excellence, pettiness and a genius battle zone strategy” than the last. Many believe Lamar won the feud – “Not Like Us” is statistically the most popular song, reaching No. 1 on the Billboard Hot 100 – and the guaranteed-to-go-viral music video is the icing on the cake.